With built-in massager, heating, and cooling, it's sitting around with a bit of extra indulgence added into the mix. It has a few more interesting tricks up its sleeve that add to the luxurious approach DXRacer are going for here, too.
The smart lumbar system alone justifies the price for me, given the relief it has brought to my back strain. The build quality is rock-solid, the materials feel premium, and the electric adjustments feel like a genuine step forward, not a gimmick.