In 2013, KaBuM!, the biggest e-commerce platform in Latin America, announced the creation of a project dedicated to electronic esports with their own League of Legends team through the acquisition of the Nex Impetus's roster. Players and supporters often refer to themselves as ninjas, a reference to the team's parent company's mascot.
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"A chair can’t just look nice, though – it has a job to do. After a few weeks of working and gaming from DXRacer’s Craft chair, I’m pleased to say that it’s a comfortable seat that’s a marked upgrade."
