Unique design: Co-branded styles of gaming chairs usually incorporate the logos, colours and other elements of the tournaments or teams, giving them a distinctive look and unique design style.
Rarity and collectibility: As these styles are usually limited editions or specially customised, they have a certain rarity and collectibility, which attracts some collectors and fans to buy them.
Brand collaboration: Co-collaboration styles of gaming chairs are usually the product of brand co-operation, and such co-operation can bring more exposure and brand co-operation opportunities for gaming events or teams.