Unique design: Co-branded gaming chairs typically adopt the images of characters, scenes and other elements of famous IPs, giving them a unique design style that can attract the attention of fans and gamers.
Increase emotional resonance: For users who love a certain anime or game IP, co-branded gaming chairs can increase their emotional resonance and satisfy their demand for collecting and using IP peripheral products.
Brand cooperation: Co-branded gaming chairs are usually the product of brand cooperation, which can bring more exposure and brand cooperation opportunities for anime and game IPs.
