Behind the Brand—DXRacer

PattyJune 15, 2022



Brand History
A pioneer of the gaming chair, 2006
DXRacer was founded in 2001, starting off as a manufacturer of car seats for luxury sports cars. The origin of the gaming chair can be traced back to 2006, when the DXRacer factory first assembled and launched its product to the global market. The founder of the DXRacer gaming chair, who was also a senior racing car seat producer and a Java developer, spent three years designing and transforming the racing car seat into the most comfortable gaming chair. Years of innovation and investment in research and development has resulted in a wide product range, including several types of ergonomic gaming and office chairs with a refined racing inspired design.
Quality and design are our core values and we are always striving to go further in these domains. We put an honour in using nothing but high quality materials and maintain high requirements set for all our products. Our products are manufactured with precision and respecting a strict high quality management.

Brand Introduction
DXRacer is the leading premium brand of gaming chairs, world renowned and available on all continents with its headquarters in Michigan, USA. DXRacer has been a top pick for millions of gamers around the world. DXRacer has collaborated with a number of the most prominent esports organizations, including NAVI, NIP, SKT, CLG, and WE. DXRacer has sponsored major gaming events such as WCG, MLG, ESWC, ECS, LPL, NEST, ESL, and MDL. Additionally, DXRacer has launched popular custom-licensed chairs with Call of Duty, Sony, and Bayern.

Sold in 56 Countries around the World
With over 200 resellers globally, over 1.5 million social media followers and several hundreds of thousand happy customers, we need to communicate the same message across all regions. DXRacer has established a sales network in 56 countries and regions all over the world. The quality products are sold from official sites (US, Europe), Amazon (German, Sweden), and local stores (Staples, Costco in Australia).